Launch Campaign & Brand Identity

Playtime was commissioned to create the launch film and photography for Nurify Wellness, the wellness division of Nurify Medical, ahead of the opening of The Brain Gym on Harley Street in London.

Founded by consultant psychiatrist Mo Abdelghani, the company is among the first to introduce clinically established neurostimulation technologies to a broader health and performance-focused audience.

The project included website photography, treatment footage, and a founder film centred around three technologies — TMS, TPS, and NESA — positioning them within the growing world of performance optimization, recovery, and preventative wellness.

Working closely with Mo, we helped shape the brand's launch through a more modern and accessible lens, balancing clinical credibility with the contemporary visual style of today's wellness brands.

At the center of the campaign was the founder film, designed to bring a more personal voice and perspective to the brand. Mo has a clear vision for the future of brain health, and our aim was to help audiences connect with that vision by sharing his story.